About AZRA


AZRA Botanical Simplicity is...

Luxury, high-tech and science-backed skin care line engineered to simplify skin care without sacrificing results, multi-functional skincare designed to simplify your daily skincare regimen without sacrificing results.

  • Sulfate Free
  • No artificial color
  • Fragrance Free

My name is Azra Secerbegovic and I have very interesting work experience and education which combined together lead me to AZRA Botanical Simplicity skincare. Azra Botanical Simplicity  is everything I wanted as a customer; skincare made with effective and active ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle when looking after your skin.

Azra Secerbegovic

 I studied plant sciences and I currently own the skin clinic ASPA in The Hague and I have my own skin care line AZRA Botanical Simplicity.

When I was 25, I got very bad skin overnight. I was living in London at the time and war had just broken out in my native country ... I had terrible acne that took me to the doctor. I received medication from him, the complaints disappeared, but my skin became terribly dry. And as soon as I stopped taking the medication, my complaints came back. From that moment on I started to study skincare and nutrition even more. That is where my passion arose and when I was 40, I retrained as a skin therapist.

Our skin clinic is particularly specialized in anti-aging and acne treatments. It took a long time to develop my own skincare line, but we launched our first products in December 2019.


Thanks to fewer, smarter offerings that produce real results, time and waste are saved.

AZRA Botanical Simplicty’s  founding mission was to introduce a concept that combined the best that nature has to offer with scientifically proven formulas to deliver effective and tangible results. We wanted high performing botanicals and simplicity to be at the core of our approach and products.  This entailed only using ingredients that served a specific purpose and achieve their intended results.  We  also wanted to create multi-purpose products that address a variety of skin concerns yet add simplicity to any daily skincare routine.

So we created multi-tasking products that focus on 3 main themes that we see: hydration, pigmentation and protection against the environmental pollutants. All 3 products contain active ingredients and plant extracts. Our cleaner does not dry out the skin, but contain aloe vera and chamomile extract, which cleans and moisturises well. Our serum contains vitamin B in combination with liquorice root, which in turn helps very well against acne  and pigmentation. 

From this duel approach, the concept for AZRA Botanical Simplicity was born.   And the result?  Beautiful, multi purpose products that clean, treat and soothe.