It was my mission to make effective plant-based skincare for the real skin needs of the modern woman and man. Products made with all the know-how of the skin expert are really something! Because not all cosmetics are made by experts, although it often seems that way.

Skincare Made In Practice

To find the best and most effective botanical ingredients for effective skincare, you need to know your business. And that's what you get if you, as a skin therapist, treat women and men day in day out and provide the right solutions for their skin needs. My philosophy is simple: I formulate products that I personally use, that I am confident will achieve the result I want, with ingredients I know, trust, love, and am deeply proud to share with you. 

WHY IS AZRA BOTANICAL SIMPLICITY DIFFERENT? 

Our products combine high-potency, scientific, cosmeceutical active ingredients with refined botanical plant extracts for outstanding, dramatic results.

Our skincare line comprises highly active formulas founded on the best of modern science and cutting-edge research available today, coupled with a luxurious feel that make them as enjoyable to use as they are effective.

AZRA Botanical Simplicity products are made to simplify skincare routine without sacrificing results, multi-functional skincare! Our mission is to create products unbound by gender, age or time; effective formulas that respect the integrity of skin and provide real results.

AZRA IS...

My name is Azra Secerbegovic and I have very interesting work experience and education which combined together lead me to AZRA Botanical Simplicity skincare. Azra Botanical Simplicity  is everything I wanted as a customer; skincare made with effective and active ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle when looking after your skin.

I studied plant science and worked for many years as the skin therapist, therefore I understand exactly which ingredients function well and work together in skincare routine of different skin types. It became my mission to create a truly effective skincare brand in which high-tech and natural ingredients are combined with not too many ingredients, so that the simple but powerful formulas minimize the chance of irritation. 

 I currently own the skin clinic ASPA in The Hague and I have my own skin care line AZRA Botanical Simplicity.

When I was 25, I got very bad skin overnight. I was living in London at the time and war had just broken out in my native country ... I had terrible acne that took me to the doctor. I received medication from him, the complaints disappeared, but my skin became terribly dry. And as soon as I stopped taking the medication, my complaints came back. From that moment on I started to study skincare and nutrition even more. That is where my passion arose and when I was 40, I retrained as a skin therapist.