It was my mission to make effective plant-based skincare for the real skin needs of the modern woman and man. Products made with all the know-how of the skin expert are really something! Because not all cosmetics are made by experts, although it often seems that way.
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Skincare Made In Practice
To find the best and most effective botanical ingredients for effective skincare, you need to know your business. And that's what you get if you, as a skin therapist, treat women and men day in day out and provide the right solutions for their skin needs. My philosophy is simple: I formulate products that I personally use, that I am confident will achieve the result I want, with ingredients I know, trust, love, and am deeply proud to share with you.
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WHY IS AZRA BOTANICAL SIMPLICITY DIFFERENT?
Our products combine high-potency, scientific, cosmeceutical active ingredients with refined botanical plant extracts for outstanding, dramatic results.
Our skincare line comprises highly active formulas founded on the best of modern science and cutting-edge research available today, coupled with a luxurious feel that make them as enjoyable to use as they are effective.
AZRA Botanical Simplicity products are made to simplify skincare routine without sacrificing results, multi-functional skincare! Our mission is to create products unbound by gender, age or time; effective formulas that respect the integrity of skin and provide real results.
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AZRA IS...
My name is Azra Secerbegovic and I have very interesting work experience and education which combined together lead me to AZRA Botanical Simplicity skincare. Azra Botanical Simplicity is everything I wanted as a customer; skincare made with effective and active ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle when looking after your skin.
I studied plant science and worked for many years as the skin therapist, therefore I understand exactly which ingredients function well and work together in skincare routine of different skin types. It became my mission to create a truly effective skincare brand in which high-tech and natural ingredients are combined with not too many ingredients, so that the simple but powerful formulas minimize the chance of irritation.
I currently own the skin clinic ASPA in The Hague and I have my own skin care line AZRA Botanical Simplicity.
When I was 25, I got very bad skin overnight. I was living in London at the time and war had just broken out in my native country ... I had terrible acne that took me to the doctor. I received medication from him, the complaints disappeared, but my skin became terribly dry. And as soon as I stopped taking the medication, my complaints came back. From that moment on I started to study skincare and nutrition even more. That is where my passion arose and when I was 40, I retrained as a skin therapist.